Search Engine Marketing Crucial for Online Firearm Retailers after Google PPC Ban
Given the purpose of search engine optimization (SEO), which is the process of optimizing and boosting certain search results in search engines. Even though there are numerous and even countless industries which SEO applies to, there are general search terms that make it easier for certain results to pop up on Google’s first page of a search. Given the situation where Google placed an edition and ban on Pay-Per-Click (PPC), there has been a disturbance within the trade community regarding the purchase, transactions, and advertising of firearms.
The disappearance of certain Google search results specifically regarding firearms has caused many to question the authority of the decision, and many believe it had ties to the US Constitution’s 2nd Amendment. Often times many individuals focus on the citizen’s rights aspects and this stance on the issue has been heavily criticized of nitpicking certain products and services.On the contrary, others had related the same circumstances to the banning of car listings on Google searches and had attempted to refute the argument. Whichever interpretation and argument, this decision has a significant impact on the increasing importance of SEO purpose and functionality. SEO not only helps in optimizing search results, but it also gives a more personal touch to online reviews, ratings on business, products, and services in general. The changes on the Google platform was altered to Google Shopping as an alternative title and had also caused a shift in affecting the norm of small business’ postings. In a sense, this “unfairness” and monopoly of search results manipulates the profitability of certain businesses. The outrages and discussions are stemmed by Google’s decision and allowed multiple perspectives to be taken.
SEO’s sole purpose is not to only generate traffic, but to also place all customers and clients at a result ready position for more accurate, and on-demand results, allowing the fluidity of efficiency on both parties. Not only do they work to increase search rankings, SEO works to cover the gap of advertisements resulting from Google’s move. Increasing competitiveness and experience in retail sites are the specialties of SEO role. “Before Google prohibited it, we used their platform to market our products very successfully,” said Edmund Priester of Millenium Recol – frontsight tactical firearms safety training and CCW classes. “We’ve since had to adapt, so when I first read about SEO I was all ears. The return on investment has been even better than PPC.” There also seems a solid foundation of built trust between customer and retailer that proper search results will pop up rather than the pay per click irrelevant ads. Ridding unnecessary results allows higher productiveness. Often seen as an extra boost in ranking and relevance for websites and companies, the ever increasing need for SEO roles are ever more so important especially after the ban on firearm retailers. Higher performance, consistency, and productivity rates allow customers and clients to have a higher satisfaction rate and become beneficiaries of SEO roles. At the same time, over-doing the promotions may lead to opposite and undesirable results.
The promotion of goods from businesses and services often do require responsible handling in both parties of retailers and clients. The responsibility also comes from the proper educating of individuals on an understanding of consequences, and therefore such a move by Google underestimates the power of the individual and private company policies.